Doug Ward, Founder & Principal of WatersWard, has been developing web sites for over 15 years. A few years into his career he read a book called, “Don’t Make Me Think,” and it changed everything. Very simply, the book is about how to develop websites that are that are easy to use. At the time (and maybe even still) the web was flooded with overly complex websites that were hard to use, hard to like, and not very successful.
Doug and his wife, Jessica Waters, started WatersWard with the simple goal of creating easy-to-use websites that people love. The kind that make an impact. The kind that are memorable.
Since then, WatersWard has deployed dozens of successful projects for government agencies, small businesses, and non-profits.